How to Win the Latino Market—A Distributor Strategy
The Latino market rewards distributors who do three things well: carry trusted brands, prioritize high-velocity categories, and make reorders easy. Here’s a practical playbook you can implement immediately—using Genomma Lab USA brands as the foundation.
1) Build a “Latino Basket” (not random brands): Start with replenishment categories that naturally drive repeat sales:
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Cough & Flu: Tukol (high-turn seasonal + year-round demand)
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Hydration: Suero Oral (oral rehydration solution) + SueroX (sugar-free electrolyte drink)
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Skin + Scar Care: Cicatricure (strong recognition and consistent pull-through)
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Hair Care: Tío Nacho + Medicasp and other personal care staples (great for repeat purchase cycles)
This approach increases attach rate (more items per order) and makes your accounts reorder on routine, not on emergencies.
2) Win on visibility: bilingual + shelf-ready merchandising: Latino buying power is massive and growing, so don’t treat these products as “specialty.” Merchandise them like core drivers:
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Bilingual shelf talkers
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Endcap bundles (cold/flu + hydration; hair + skin)
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“New launch” features for retailers
The market size and growth numbers support making this a permanent program, not a seasonal test.
3) Stock for velocity, not variety: Distributors win by staying in stock on the items that move. Build depth in top SKUs first before expanding the long tail.
The Latino market is already powering a major share of U.S. economic growth, and its scale is measured in trillions.
Distributors who align their assortment around trusted Latino brands—like Genomma Lab USA’s portfolio—position themselves for faster turns, stronger reorders, and higher margins.
Distributors who align their assortment around trusted Latino brands—like Genomma Lab USA’s portfolio—position themselves for faster turns, stronger reorders, and higher margins.
