Genomma Lab Partners with UBEES to Save the Bees — And Why You Should Be Selling These Brands

Two Genomma Lab brands are now part of a mission bigger than the shelf — and they already have one of the most loyal consumer followings in the U.S. Hispanic market. Here's why wholesalers should take notice. 

The UBEES partnership — what it is and why it matters 

Genomma Lab has partnered with UBEES, a bee conservation initiative dedicated to creating a positive impact on biodiversity through Bee Labs — specialized environments that support the pollination of diverse crops and play a vital role in advancing regenerative agriculture. Two brands are at the heart of this partnership: Tío Nacho and Tukol. Both use honey-derived ingredients at their core, and both are now contributing directly to protecting the bee populations that make those ingredients possible. 

The brands — and the ingredients behind them 

Tío Nacho is a premium natural hair care line powered by Royal Jelly — one of the most potent natural ingredients for hair nourishment, produced exclusively by bees. Tukol is a trusted cough and cold relief brand that uses honey as a key active ingredient in its formulas. These aren't marketing claims — bees are essential to what these products are. The UBEES partnership makes that story tangible and gives your customers a reason to buy that goes beyond the product itself. 

Why the Hispanic market makes this a winning bet for wholesalers 

The U.S. Hispanic market represents $4.1 trillion in purchasing power and accounts for nearly 20% of the U.S. population — growing three times faster than the general population. Hispanic consumers account for 16% of all U.S. consumer packaged goods growth, and brand loyalty in this community runs deep. Genomma Lab brands have built trust across Latin America and with Hispanic consumers in the U.S. for decades. That heritage translates directly to consistent sell-through for the distributors and wholesalers who carry them. 

Purpose-driven brands also perform. Hispanic consumers consistently cite authenticity and values alignment as top drivers of brand loyalty. A product that nourishes hair with Royal Jelly while actively protecting bees — and backed by a global health company — is a story that resonates in the aisle, on social media, and in word-of-mouth recommendation.